Aida is a multi-concept store that reflects the creative, vibrant area in which they are situated, Shoreditch London. I was commissioned to create a whole new concept for their online presence using methods of minimalism and simplicity with a rich deep identity.
April 12, 2015
eCommerce / Magento
UX & UI Design / Web Development
Using Google analytics from the previous Aida website, I studied how users interact with their products and what products were sold more than others and why. Using this knowledge to inform decision making during the design process, I designed templates and functionality with the team across the website and implemented this insight into further updates on the main Aida Shoreditch website.
Louis delivered us a brand new look & feel to our shop that speaks perfectly to our culture and what we're about.Helena Palmer
Founder and CEO — Aida Shoreditch